Marketing e Biblioteconomia:

a experiência do Centro de Documentação e Informação (CDI) Senac em Vitória

Authors

  • Amanda Luiza de Souza Mattioli Senac Espírito Santo
  • Camila Petarli da Fonseca Senac Espírito Santo

Keywords:

Information units management, Marketing, Customer relationship, SENAC, DR, ES

Abstract

This article presents the concepts and the relationship between customer service and information units marketing under management range. Recounts the experiences and results of the Documentation and Information Center - CDI Senac Vitoria - in the execution of actions to achieve its main goals, using marketing techniques, improving the service and strengthening the ties of the relationship with the customer. During the construction of this article was applied an exclusive satisfaction survey for the service offered by the CDI and the result is presented through graphs. It concludes that librarianship, the information science, is updated about temporal and behavioral changes, in order to stay active and exercise its cultural and social objectives successfully

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Author Biographies

Amanda Luiza de Souza Mattioli, Senac Espírito Santo

Bibliotecária – CRB 12-609/ES, Pós-graduanda em Gestão de Bibliotecas e Analista técnico em Atividades de Biblioteca – Senac ES

Camila Petarli da Fonseca, Senac Espírito Santo

Designer gráfica, Pós-graduada em Gestão Educacional, Pós--graduada em Educação Profissional e Tecnológica e Coordenadora de Recursos Pedagógicos – Senac ES

Published

2017-02-02

How to Cite

MATTIOLI, A. L. de S.; FONSECA, C. P. da. Marketing e Biblioteconomia:: a experiência do Centro de Documentação e Informação (CDI) Senac em Vitória. Senac.DOC: revista de informação e conhecimento, [S. l.], v. 4, n. 1, p. 50–61, 2017. Disponível em: https://senacdoc.emnuvens.com.br/doc/article/view/39. Acesso em: 14 nov. 2024.

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Artigos